Leading the Charge: Talcum Powder Litigation
For more than a century, Johnson & Johnson marketed its talc-based Johnson’s Baby Powder and Shower to Shower products as safe, even for infants. Many women grew up using these products not only for their babies but also for their own personal hygiene. However, Johnson & Johnson was aware of studies from as early as the 1960s that suggested a concerning link between talcum powder and ovarian cancer.
Beasley Allen became involved in the talcum powder litigation after several epidemiological studies were published showing the association between genital talc use and ovarian cancer. Over the past decade, Beasley Allen lawyers have tirelessly tried these cases across the country, seeking justice for affected women.
Our relentless pursuit of justice has led to landmark verdicts, holding Johnson & Johnson accountable. Jury-awarded damages have totaled over $724 million, and these efforts have resulted in Johnson & Johnson ceasing the sale of its talc-based Baby Powder worldwide. With J&J’s third bankruptcy attempt now dismissed, we are committed to continuing our fight in the courtroom to ensure that every affected woman receives the justice and compensation she rightfully deserves.

What is Talcum Powder?
Talcum powder is made from talc, a naturally occurring mineral composed of hydrated magnesium silicate. It was the primary ingredient in talc based Baby Powder & Shower To Shower. Talc is known for its softness and smoothness, making it a popular ingredient in cosmetics, deodorants, and other personal care products.
Both fibrous talc and asbestos are recognized carcinogens and have been detected in many body powder products. Exposure to these substances can result in severe health problems, including ovarian cancer. In recent years, asbestos has been banned in over 60 countries due to its hazardous nature.
Talcum Powder’s Cancer Connection
A new study strengthens the evidence that using talc, especially in intimate care products during one’s twenties and thirties, increases the risk of ovarian cancer. Previous research suggested a link but was often questioned due to reliance on people’s memory of their talc use. This new study addresses those concerns and still finds a strong connection between genital talc use and ovarian cancer.
The Sister Study, published in the Journal of Clinical Oncology, supports the claims of over 57,000 lawsuits against Johnson & Johnson, alleging their talc-based baby powder caused ovarian cancer. Despite these findings, Johnson & Johnson maintains that their baby powder is safe and does not cause cancer.
Past Studies & Statistics:
Every year, around 20,890 women in the United States are diagnosed with ovarian cancer. This disease has become the fifth leading cause of cancer deaths among American women, claiming more lives than any other female reproductive cancer.
- In the 1960s, researchers identified a potential link between talcum powder and ovarian cancer, noting that some talcum powders contained asbestos. By 1971, talc was observed in human ovarian cancers.
- A significant 1982 study first linked genital talcum powder use to ovarian cancer. Since then, numerous studies have confirmed this risk.
- In 2016, University of Virginia researchers found that African American women using talcum powder for feminine hygiene had a 40% higher risk of developing cancer.
- In 2022 a systematic review and meta-analysis found a 31-65% increased risk of ovarian cancer associated with frequent perineal or genital powder use among the 66,876 study participants.
- In 2024, an NIH study found a clear association between genital talc use and ovarian cancer.
Meet Our Talcum Powder Attorneys
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