Last updated: October 5, 2026
This Privacy Policy explains how Beasley Allen (“we,” “our,” or “us”), collects, uses, shares, and protects personal information when you visit beasleyallen.com or contact us through it. It also explains your rights and how to exercise them. For privacy law purposes, we are the controller of the personal information described here.
This website is a general information resource. Its content is not legal advice. Your use of the site is governed by our Terms of Use and this Privacy Policy. This policy does not cover third-party websites or services we do not control.
Not an attorney-client relationship
Contacting us through this website, by form, chat, or email, does not create an attorney-client relationship. Beasley Allen cannot serve as your counsel in any matter unless you and our firm expressly agree in writing. Please do not send confidential information until we have agreed to represent you. Be aware that the statute of limitations (the legal deadline to file a lawsuit) may limit the time you have to bring a claim.
Information We Collect
Information you provide
When you contact us, you may give us:
- Name, phone number, email address, and whether you are an individual or an attorney
- The practice area you are interested in and a description of your situation, which may include details about an injury, a medical condition, or other sensitive matters you choose to share
- Messages you send through our live chat
- Your email address when you sign up for our newsletters
- Your cookie preferences
Information collected automatically
When you visit our site, we and our service providers collect:
- IP address and approximate location
- Device type, browser type and settings, and operating system
- Referring website, pages viewed, links clicked, and videos played
- Dates and times of visits
- Cookie and advertising identifiers
We collect analytics, advertising, and chat-related information through cookies only after you consent. See our Cookie Policy for details.
Information from service providers
Our hosting, security, analytics, and advertising providers give us information needed to operate, secure, and improve our site and measure our advertising.
How We Use Personal Information
We use personal information to:
- Respond to inquiries and evaluate potential cases
- Provide information you request, including newsletters
- Operate, maintain, and secure the website
- Measure and improve site performance and content (with your consent)
- Measure our advertising and show our ads to people who have visited our site (with your consent)
- Detect and prevent fraud, spam, abuse, and security incidents
- Comply with legal and professional obligations and enforce our terms
Legal Bases for Processing (EEA/UK)
Where the GDPR or UK GDPR applies, we rely on:
- Steps before entering a contract: to respond to your inquiry and evaluate whether we can help you.
- Legitimate interests: to operate and secure the site, prevent fraud and spam, and manage our client intake. We balance these interests against your rights.
- Consent: for analytics, functional, and advertising cookies, and for newsletter emails. You can withdraw consent at any time.
- Explicit consent: for any health or other sensitive information you choose to send us, which we use only to evaluate your inquiry.
- Legal obligation: to comply with applicable laws and lawful requests from authorities.
Cookies and Similar Technologies
We use strictly necessary cookies to operate the site. We use analytics, functional, and advertising cookies only if you accept them. When you first visit, you can Accept All, Reject Non-Essential, or Manage Settings, and you can change your choice any time through Cookie Settings at the bottom of any page. Our Cookie Policy lists the cookies we use and the companies that set them.
How We Share Information
We share personal information only with:
- Service providers that act on our behalf under contracts limiting their use of the data:
- WP Engine (website hosting)
- Google (analytics, advertising measurement, spam protection, and video)
- ApexChat (live chat)
- Microsoft Dynamics 365 (client inquiry management and email newsletters), supported by a third-party administrator
- Co-counsel or referral attorneys, only with your permission, when needed to evaluate or handle your matter.
- Professional advisers such as auditors or outside counsel.
- Authorities or other parties where required by law, to protect rights, safety, or security, or in connection with a business transaction.
Advertising
We use Google Ads to measure our advertising and, with your consent, to show our ads to people who have visited our site when they browse other websites. This is sometimes called remarketing, targeted advertising, or cross-context behavioral advertising.
We do not sell personal information for money. Some U.S. state laws treat targeted advertising as a “sale” or “sharing” of personal information. You can opt out at any time by rejecting Advertising cookies in Cookie Settings. [If a “Do Not Sell or Share My Personal Information” link is offered, reference it here.] You can also manage personalized Google ads at Google’s Ad Settings.
How Long We Keep Information
We keep personal information only as long as needed for the purposes described here, or longer if the law or our professional obligations require it.
| Information | Retention |
|---|---|
| Website form submissions (stored on the website) | 60 days, then deleted from the website |
| Inquiries and newsletter records in Dynamics 365 | [Dynamics 365 retention period] |
| Live chat transcripts | [ApexChat retention period] |
| Analytics data | [Google Analytics retention setting, for example 14 months] |
| Cookies | Up to the duration listed in our Cookie Policy |
If we agree to represent you, information about your matter is kept according to our client file retention policy.
International Transfers
We are based in the United States, and our service providers may process information in the United States or other countries. If you are in the EEA or UK, your information may be transferred to countries that do not provide the same level of data protection. Where required, we rely on safeguards such as the European Commission’s Standard Contractual Clauses or the UK International Data Transfer Addendum.
Your Rights
If you are in the EEA or UK, you have the right to:
- Access the personal information we hold about you
- Correct inaccurate information
- Delete your information
- Restrict or object to our processing, including processing based on legitimate interests
- Receive your information in a portable format
- Withdraw consent at any time, without affecting earlier processing
- Complain to your local data protection authority (in the UK, the Information Commissioner’s Office)
If you are in the United States, depending on your state, you may have similar rights to access, correct, or delete your information and to opt out of targeted advertising.
To exercise any of these rights, contact us using the details below. We may need to verify your identity before acting on your request. We will respond within the time required by applicable law. Some rights have legal limits, for example where we must keep information to meet professional or legal obligations.
Security
We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is completely secure, so please avoid sending highly sensitive information through the website until we have agreed to represent you.
Children
This website is not directed to children under 16, and we do not knowingly collect their personal information through it. If a parent or guardian contacts us about a child’s potential claim, we use that information only to respond.
Changes To This Policy
We may update this Privacy Policy from time to time. The date at the top shows when it was last updated. Significant changes will be highlighted on this page.
Contact Us
For questions about this Privacy Policy or to exercise your rights:
Internet Services
Beasley Allen
P.O. Box 4160
Montgomery, AL 36103-4160
[email protected]
