About Cole

Cole Portis serves as the Section Head of the firm’s Personal Injury and Product Liability Section. He represents mothers and fathers who lost their children, spouses who lost their life-long mates, and severely injured children who will be unable to care for themselves due to unreasonably dangerous and defective products.

No single event led Cole to the profession of law, he said, reflecting on his life.

“I am thankful to God for graciously providing me with certain talents, experiences, and individuals that impacted my decision to practice law. From being co-editor of Jr. High school newspaper (Mrs. Perdue was the sponsor of that newspaper) to participating in Youth Legislature in High School to being active in SGA at Auburn to “working” for Judge Joe Phelps in college to loving works of literature, I was naturally attracted to learning about the law,” Cole said. “In law school, I was surrounded by friends who encouraged me. Of course, when I graduated from the University of Alabama School of Law, I didn’t comprehend or appreciate what it meant to be a counselor at law.  While I still have much to learn, I am grateful to use my giftedness to help people.”

Notable Cases

In order to encourage the engineering and manufacture of safe consumer products, Cole  prosecutes companies that manufacture defective automobiles, aircraft, ATVs, farm equipment, logging equipment, textile machines and other products. Cole and his staff have successfully handled hundreds of cases that were tried or resolved for more than one million dollars. More importantly, Cole and his staff are blessed to be able to counsel and care for their clients.

Awards and Ratings

After nearly three decades of practicing law, the award-winning, Martindale-Hubbell AV-rated attorney is selected annually as a Midsouth Super Lawyer, and to the Best Lawyers in America list. He also has been selected to LawDragon 3000, which represents the top 3,000 attorneys in the United States as well as LawDragon 500 Leading Plaintiff Consumer Lawyers, which is the 500 best attorneys across the nation in this category. In December 2010, he was named Beasley Allen’s Litigator of the Year. Additionally, he was selected as a finalist for Public Justice’s 2014 Trial Lawyer of the Year, along with the other members of the trial team, for his work in the verdict against Toyota in Bookout, et al v. Toyota that was tried in Oklahoma City, Oklahoma. Cole also was featured on the 2015 National Law Journal Plaintiffs Hot List for his work on the Toyota sudden unintended acceleration case in Oklahoma. Most recently, he has been named to the Top 100 Trial Lawyers list by The National Trial Lawyers Association.  He is a member of the American Board of Trial Advocates (ABOTA).

When asked about his favorite part of practicing law, Cole said, “I enjoy solving problems. More specifically, I enjoy evaluating the problem, determining strategy to solve it and, in the process, helping someone.”

Professional Associations

Cole believes it is equally important to use the gifts God has given him in the community. As an attorney, he has provided leadership to a number of professional organizations including serving as President of the Alabama State Bar (2016-17), Montgomery County Bar Association (2002), Alabama Young Lawyers Association (2000-2001), Montgomery County Trial Lawyers Association (1999) and Auburn University Bar Association (1999).

Community Involvement

Cole also serves in his community beyond professional organizations. He has been an active member of Morningview Baptist Church for more than 40 years and currently serves as a lay elder. In addition, he teaches the Adult 2 Sunday School class. Cole also served as President of the Jimmy Hitchcock Award, a prestigious award honoring Christian student-athletes in Montgomery, Alabama. He currently serves on the Board of Directors for the Fellowship of Christian Athletes and on the Board of Trustees at Trinity Presbyterian School.


Cole is married to the former Joy Mikell of Millbrook, Alabama, and they have four daughters and six sons. Cole and his wife are strong advocates for adoption and foster care. They have adopted seven of their ten children. The couple also are foster parents.

More important than his legal accomplishments, church involvement, community involvement or even his family, Cole recognizes that apart from Christ, he is absolutely nothing. He strives to live a life of integrity, which he believes is key to what makes Beasley Allen unique as a law firm.

“Our culture as a firm is to be filled with people who are marked with integrity.  While I am sure I am the chief offender of failing to uphold the standard, I hope that generally my life is marked as one of integrity. If one possesses integrity as a lawyer then a client can be confident that the lawyer will work very hard, possess wisdom and advise well. Beasley Allen is full of these type of people. Further, our staff and lawyers are generally not marked with selfishness. Instead, the idea is to work together toward a common goal not worrying about who receives the accolades,” Cole said.


  • University of Alabama (J.D., 1990)
  • Auburn University (B.A., 1986)

Recognitions & Awards

  • AV Rated
  • Midsouth Super Lawyers
  • Best Lawyers
  • The National Trial Lawyers - Top 100 Trial Lawyers
  • LawDragon 3000
  • LawDragon 500 Leading Plaintiff Consumer Lawyers
  • Beasley Allen Litigator of the Year (2010)
  • Public Justice Finalist (2014)
  • National Law Journal Plaintiffs Hot List (2015)


  • Alabama (1990)
  • U.S. District Court, Middle District of Alabama (1991)
  • U.S. District Court, Northern District of Alabama (1999)
  • U.S. District Court, Southern District of Alabama (2002)
  • U.S. Court of Appeals, Eleventh Circuit (2000)
  • U.S. Supreme Court (2016)


  • Alabama State Bar (President, 2016-17)
  • Montgomery County Bar Association (President, 2002)
  • American Bar Association
  • American Board of Trial Advocates (ABOTA)
  • Alabama State Bar Young Lawyers (President, 2000-2001)
  • Montgomery County Trial Lawyers Association (President, 1998-1999)
  • American Association for Justice
  • Alabama Trial Lawyers Association (Board of Governors and Executive Committee)
  • Montgomery County Young Lawyers (President, 1993)
  • Auburn University Bar Association (President, 1999)
  • Christian Legal Society
  • Trial Lawyers for Public Justice
  • Alabama State Bar Board of Bar Commissioners
  • Public Justice Foundation

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A special thanks

A special thanks to your law firm and staff for all the work done on the Vioxx case. The settlement could not have come at a better time for my family and myself. I thank you for a job well done!