The main thing driving youth to vape is the same thing that enticed them to start smoking cigarettes five decades ago — it’s cool. At least that’s what a researcher at the University of Michigan have found.

kids vaping 375x210 Youth turn to vaping because its cool, study finds“The message about the dangers of smoking tobacco was just getting through and then vaping came along and we may now have a whole new generation addicted to nicotine,” study author Tammy Chang said. The MyVoice study is published in JAMA Pediatrics, and was derived from text-message questionnaires sent to teens and young adults ages 14 to 24.

Researchers also found that nearly two-thirds of the teens polled said that they were driven to start vaping for social reasons. Fewer than 5% mentioned flavored e-liquids.

Vape companies like JUUL have come under fire in the United States for targeting youth with candy- and fruit-flavored e-liquids. But JUUL has also been slammed for promoting its vapes through social media influencers — YouTubers and Instagram stars who teenagers and young adults admire and want to emulate. The campaign was surprisingly successful. More than 3.6 million kids vape, according to 2018 National Youth Tobacco Survey data. They continue to use vape pods that contain addictive nicotine — often as much an entire pack of cigarettes.

Beasley Allen lawyers Joseph VanZandt and Sydney Everett, together with Mass Torts Section Head Andy Birchfield, are currently representing several individuals who are suing the top U.S. vape maker JUUL for the negative impact its products have had on their lives. Recognizing the critical threat to young people ensnared by nicotine addiction, and its effect on our nation’s educational system, our firm has also joined other nationally recognized law firms to represent school districts and public entities across the country in the fight to stop the school vaping crisis.

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