Pfizer Inc., the world’s biggest drug maker, suspended sales of the Bextra painkiller at the request of U.S. regulators and agreed to apply the government’s strictest warnings to its similar Celebrex drug.

The moves come six months after Merck & Co. withdrew its related pain medication Vioxx because a company study linked it to an elevated risk of heart attacks and strokes. Bextra, which was also tied to a rare fatal skin disorder, generated $1.29 billion, or 2.4 percent, of New York-based Pfizer’s revenue last year. Celebrex brought in $3.3 billion, or 6.3 percent.

Moody’s Investors Service put Pfizer’s AAA long-term credit rating on review for a possible downgrade. The Food and Drug Administration went against advice from a panel of doctors and scientists at a February hearing that Bextra’s benefits outweighed its risks and should remain on the market. Pfizer said it disagreed with the FDA’s findings and will work with the agency to try to resume Bextra sales.

“It would have been easy for the FDA to say, ‘We’re following the advice from the advisory committee,” and permit Bextra sales to continue, said Curt Furberg, an epidemiologist at Wake Forest University in Winston-Salem, North Carolina, who was a member of the FDA panel. “But they went against Pfizer. Pfizer was against pulling the drug but had to agree.”

Shares of Pfizer rose 4 cents to $26.90 at 4:17 p.m. in New York Stock Exchange composite trading. Before today, they had declined 25 percent in the past year.

Effect on Profit

“It’s never good when a company has to pull a drug, but Bextra won’t have that much effect on profit,” said Hanne Leth Hillman, who helps manage $9 billion of stock at Bankinvest in Copenhagen and holds Pfizer shares. “I would have been a lot more worried if they pulled a drug like Lipitor,” Pfizer’s $10.9 billion-a-year cholesterol pill, the world’s best-selling drug.

The FDA also said older, nonprescription painkillers such as ibuprofen and naproxen will have to carry cautions on risks of heart attacks and stomach bleeding. Aspirin won’t have such a warning because it has been shown to protect against heart attacks, the agency said.

After the Vioxx recall, the biggest drug withdrawal in history, Acting FDA Commissioner Lester Crawford, 67, was called before congressional panels a record four times in a single week to answer questions about whether the agency should have done more to protect consumers from risks linked to Vioxx and to prevent a shortage of influenza vaccine.

Today’s action is “a sign the FDA is getting more proactive,” said Rodolphe Besserve, an analyst at Kepler Equities in Paris. “It’s bad for the whole market. I see more restrictions on labeling, and we can’t exclude that some other products will be the subject of the FDA’s attention.”

McKinnell’s Defense

Health and Human Services Secretary Michael Leavitt announced in February that the FDA would set up a board to monitor the safety of prescription drugs. The agency regulates more than $1.5 trillion in drugs, devices and other products.

Pfizer Chief Executive Officer Hank McKinnell, 62, was quick and persistent in defending the company’s pain drugs after the Vioxx withdrawal. Bextra was linked to an elevated risk of blood clots, heart attacks and strokes in cardiac-surgery patients, resulting in the Dec. 9 addition of a safety warning to its label. The company disclosed Dec. 17 that a study linked Celebrex to elevated heart risks.

Since then, new prescriptions for Celebrex have fallen about 58 percent, according to data provided by Yardley, Pennsylvania- based Verispan, which tracks more than 50 percent of all U.S. pharmacy prescriptions. Celebrex was the world’s best-selling arthritis medication last year.

New Bextra prescriptions have dropped more than 80 percent since the beginning of October. More than 27 million people in the U.S. have been prescribed Celebrex since 1999, and more than 7 million have used Bextra worldwide since 2002.

Black-Box Warning

The resulting plunge in revenue contributed to a restructuring that McKinnell announced two days ago. Pfizer said earnings will fall 25 percent this year as sales growth stalls and the company invests in a program aimed at cutting $4 billion in costs. In addition to lost sales of Celebrex, McKinnell faces the expiration of patents on drugs that account for almost a third of revenue.

Pfizer must add a warning highlighted in a black box to the label of Celebrex. The FDA said the caution would include increased risk of “cardiovascular events and gastrointestinal bleeding.” Celebrex, Bextra and Vioxx are part of a class of drugs designed to target the body’s production of the Cox-2 enzyme, linked to pain and swelling, while sparing a related enzyme that helps protect the stomach.

“Celebrex should only be used in a very, very small number of patients,” said Alastair Wood, a professor of medicine and pharmacology at Vanderbilt University in Nashville, Tennessee, who was chairman of the FDA advisory panel on pain drugs.

Pfizer said it will also suspend Bextra sales in the European Union at the request of regulators. Patients should stop taking Bextra and contact their doctors, Pfizer said.

“We knew that Bextra was bad a couple of years ago,” said Jere Beasley, an attorney in Montgomery, Alabama, whose law firm is reviewing more than 1,000 Bextra cases. “The thing that really concerns me is that the FDA knew this was a bad drug and they should have pulled this drug months ago.”


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What is Celebrex? Celebrex is in a group of drugs called nonsteroidal anti-inflammatory drugs (NSAIDs)....
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What is Bextra? Bextra is valdecoxib-based drug that is administered orally. Bextra is used as treatment...

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