A coalition of 39 states, led by attorneys general from five states, have launched an investigation into JUUL Labs over its marketing and sales practices, particularly when it comes to targeting youth and making misleading claims about the nicotine content in it vapes.

juul pods 375x210 Multi state coalition launches investigation into JUUL Labs“I will not prejudge where this investigation will lead,” said Connecticut Attorney General William Tong, who will lead the multi-state investigation with attorneys general from Florida, Nevada, Oregon and Texas. “But we will follow every fact and are prepared to take strong action in conjunction with states across the nation to protect public health.”

The initiative builds on previous lawsuits from states over a variety of concerns including JUUL’s marketing its vapes for smoking cessation despite federal regulators not approving the products for that use, as well as causing a public health crisis by addicting “a whole new generation of teens hooked on tobacco,” Oregon Attorney General Ellen Rosenblum said.

JUUL Labs has a majority of the vape market share in the United States, and has come under fire from Congress over its questionable marketing tactics that appeared to target teens with flavored e-liquids and use of social media influencers. Many claim that JUUL has taken a page from Big Tobacco’s playbook.

Under pressure, JUUL Labs agreed to pull its flavored vapes ahead of a Food and Drug Administration (FDA) ban on all flavored vapes except menthol and tobacco flavors.

This isn’t the first time states have banded together to hold major industries accountable for the damages they have caused. In 1998, 46 states reached a $200 billion settlement with major tobacco companies for injuries and medical expenses related to smoking.

Several states are also suing opioid manufacturers for overdose deaths and economic damages in their communities caused by a national opioid epidemic.

Beasley Allen lawyers Andy BirchfieldJoseph VanZandt and Sydney Everett are handling cases involving injuries related to vaping. We are looking at cases involving adolescent addiction and injuries including seizures, strokes, lung problems, and cardiovascular problems related to the use of JUUL vaping devices. The vape litigation team also is representing school systems nationwide in their efforts to battle the vaping epidemic. Beasley Allen lawyer Beau Darley also was appointed to serve on the Plaintiff Steering Committee (PSC) for litigation consolidated in California state court against JUUL on behalf of Plaintiffs.

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