JUUL is threatening to dock employee bonuses and fire employees who vape in its offices, according to The Wall Street Journal.

In December 2018, then-JUUL CEO Kevin Burns sent an email to employees announcing a ban on vaping it its offices. “It may feel nonsensical to prohibit at-work use of the very products we work hard to create and promote,” Burns stated in the email, adding that the company issued the ban in order to comply with legal requirements.

However, some employees, including top executives, continued to openly vape while at the office, WSJ reported. This prompted Burns to send another email threatening to write up and punish employees who were caught vaping at the office. Second and third offenses would result in the loss of bonuses. Fourth offences could result in termination, he threatened.

Later in September, Burns stepped down as CEO of JUUL and the company announced it was suspending advertising and lobbying in the U.S. amid a wave of mounting lawsuits, the rise of a vape-related outbreak, and criticism over its marketing that allegedly targeted youth with flavored e-liquids and its use of young celebrities and cartoons in its advertising endorsements. Burns was replaced with K.C. Crosthwaite, the former chief growth officer at Altria.

JUUL responded to its office vape ban in a statement to Business Insider, saying it was “committed to maintaining a smoke and vapor-free workplace in compliance with state and local laws.”

Beasley Allen lawyers Joseph VanZandt and Sydney Everett, together with Mass Torts Section Head Andy Birchfield, are currently representing several individuals who are suing the top U.S. vape maker JUUL for the negative impact its products have had on their lives.

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