JUUL Labs intends to present federal tobacco regulators with a new vaporizer that prevents people younger than 21 from using the device, the Wall Street Journal reports.
Manufacturers of vape devices who want their products to remain on the market must submit their products by May 12 to the Food and Drug Administration (FDA) for review. The new guidance, announced earlier this year, requires vape companies to prove their products benefit public health — rather than harm it — by helping adult smokers quit, as opposed to hooking youth on nicotine.
JUUL has been plagued by criticism that its candy flavored e-liquids and marketing campaigns using social media influencers to promote its vapes were luring a generation of young people to vape. JUUL also didn’t warn consumers that its vapes contained addictive nicotine — often much more than traditional cigarettes.
JUUL appeased naysayers by pulling from the market all its flavored vapes (except menthol and tobacco flavors) ahead of the FDA’s ban on the products. Now the company reportedly wants to sell the FDA on a new version of its vaporizer.
With the aid of its major investor, Marlboro maker Altria Group Inc., which owns a 35% stake in JUUL, the company will outline in its application a device that is capable of verifying a user’s age before allowing use.
JUUL has already launched a device in Canada and the U.K. that has an option for the device to be locked or unlocked using a Bluetooth connection to a mobile app. In order to sign up for the app, users must submit a photo of themselves as well as an ID.
In December, the U.S. increased the minimum age to purchase vapes and other tobacco products to 21.
Beasley Allen lawyers Joseph VanZandt and Sydney Everett, together with Mass Torts Section Head Andy Birchfield, are currently representing several individuals who are suing the top U.S. vape maker JUUL for the negative impact its products have had on their lives. They also have filed lawsuits on behalf of school districts nationwide, which seek to protect students and recover resources spent fighting the vaping epidemic.