Consumer health care giant Johnson & Johnson announced earlier this month that it would pay $100 million to settle 1,000 lawsuits among nearly 20,000 from women who claim the company’s iconic baby powder was tainted with asbestos and other impurities and caused them to develop ovarian cancer. The announcement is long overdue for Black and Hispanic women, says Kori Hale, CEO of CultureBanx, a business news source for minorities.

In a Forbes op-ed, Hale points out that Johnson’s Baby Powder is a longtime staple in African-American households, thanks in large part to aggressive marketing by Johnson & Johnson throughout the black community. The company used tactics like giving away samples at beauty salons and churches. All the while, J&J knew that its talc could become contaminated with known carcinogens, according to documents uncovered by a Reuters investigation.

“They strategically distributed this product to a lesser sophisticated consumer in a geographical region that warranted high use of the product,” Hale writes. “With this subset of consumers, sometimes includes a lack of education and inherent trust in the perception larger companies carry.”

Johnson & Johnson heavily marketed its talcum powder for feminine hygiene without warning that the products could become contaminated and pose health risks. Johnson & Johnson continues to deny its talc is dangerous even after the company in October 2019 had to recall bottles of Johnson’s Baby Powder after testing revealed the powder contained asbestos, a known carcinogen.

Johnson & Johnson’s settlement is a step in the right direction; however, the company refuses to admit liability. “For women who used talc powder and have developed ovarian cancer, this settlement serves as an important reminder that it’s not too late to get justice,” Hale concludes.

Talc-ovarian cancer lawyers

Beasley Allen lawyers continue to investigate new cases involving women diagnosed with ovarian cancer after using talcum powder for feminine hygiene. For additional information on these cases, contact Ted Meadows, Leigh O’Dell or Brittany Scott.

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