Google Inc. has agreed to a $22.5 million settlement with a proposed class of advertisers who contended the tech giant placed their purchased ads on unused or inactive websites. The settlement brings an end to a nearly nine-years-long litigation in a California federal court. It was claimed that Google violated California’s unfair competition law and false advertising law by failing to disclose to millions of advertisers participating in Google’s AdWords program that it placed their ads on so-called parked domains. Basically, these are websites without developed content, or error pages. This occurred between July 11, 2004, and March 13, 2008, causing the advertisers to overpay.
The advertisers are represented by Schubert Jonckheer & Kolbe LLP, Foote Meyers Mielke & Flowers LLC, Chavez Law Firm PC, The Law Office of Peter A. Lagorio, Gross Belsky Alonso LLP, The Kralowec Law Group, Kabateck Brown Kellner LLP, Saveri & Saveri Inc. and The Law Firm of Peter L. Currie PC. The case is In re: Google AdWords Litigation (case number 5:08-cv-03369) in the U.S. District Court for the Northern District of California.