The Food and Drug Administration is considering not using the word “recall” to warn patients and doctors about defective pacemakers and defibrillators at the request of a physicians’ group struggling to deal with a loss of public confidence in the safety of implantable heart devices.

FDA officials say they are conducting focus groups to see whether the currently used “recall” term is causing undue alarm when used to refer to heart devices the agency has decided might be faulty.

“It’s a terrible term,” said Dwight Reynolds, president of the Heart Rhythm Society, an association of doctors who implant the devices. “The anxiety created among patients and physicians by this term is the No. 1 cause for replacement of devices.” Reynolds said patients who learn they have a faulty device often assume they need to have it removed immediately, even though the surgical procedure to replace the device typically involves more risk than leaving it in.

The Heart Rhythm Society released guidelines today, asking the FDA to use “safety advisory” or “safety alert” when referring to device problems.

The FDA has previously said eliminating the “recall” term would require changing federal law, but physicians and manufacturers disagree. They met with lawmakers recently to see whether a non-legislative solution could be negotiated with regulators.

The request faces obstacles, however, since “the term ‘recall’ is used across many different kinds of products” at the FDA, says Bram Zuckerman, head of the agency’s cardiovascular device division.

The FDA has issued safety alerts and recalls affecting more than 337,000 defibrillators since 1990. On average, less than 5 in 1,000 pacemakers and 21 in 1,000 defibrillators have had malfunctions resulting in replacement. The number of defibrillators implanted in the U.S. has shrunk 8 percent in the last 12 months, according to Prudential Equity Group.

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