Denver, the largest city in Colorado, has filed a lawsuit in U.S. District Court against JUUL and other vape manufacturers for marketing their nicotine-containing products to minors, creating a generation of new addicts. Colorado has the highest rate of youth vapers in the country, according to Colorado Politics.

“As we battle COVID-19, pulmonary health has never been more important,” Denver City Attorney Kristin Bronson said in a statement. “Sadly, scientific studies indicate the disease could pose a greater risk to young people who have been using the defendants’ harmful products. We are more focused than ever on fulsome abatement strategies combating the youth vaping epidemic.

“The defendants helped cause it, so they can help us pay for it,” she said.

The lawsuit targets vape companies including JUUL, Altria, Eonsmoke and Nu Mark for being a public nuisance and creating a vaping epidemic among young teenagers. Denver seeks compensation to cover the cost of education and treatment for addiction. Nicotine is one of the most addictive substances on earth, and one of the most common addictions in America, according to the National Institute on Drug Abuse.

About 37% of 12th graders reported vaping in 2018, up from 28% the year prior, according to the National Institutes of Health (NIH). “Teens are clearly attracted to the marketable technology and flavorings seen in vaping devices,” said Dr. Nora D. Volkow, director of NIH’s National Institute on Drug Abuse. “However, it is urgent that teens understand the possible effects of vaping on overall health, the development of the teen brain, and the potential for addiction.”

Beasley Allen lawyers Joseph VanZandt and Sydney Everett, together with Mass Torts Section Head Andy Birchfield, are currently representing several individuals who are suing the top U.S. vape maker JUUL for the negative impact its products have had on their lives. They also have filed lawsuits on behalf of school districts nationwide, which seek to protect students and recover resources spent fighting the vaping epidemic.

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