MONTGOMERY, ALA. (May 13, 2020) – Beasley Allen Law Firm, together with a coalition of law firms committed to helping school systems nationwide fight the youth vaping epidemic, has filed a lawsuit against JUUL Labs Inc. on behalf of North Valley Military Institute (NVMI). The complaint alleges JUUL marketed its addictive products to young people without warning them of the risks and created a new generation of nicotine addicts, resulting in a public nuisance impacting school systems and forcing them to expend limited time and resources. The school is represented jointly by:

  • Joseph VanZandt and Beau Darley – Beasley, Allen, Crow, Methvin, Portis and Miles, PC; Montgomery, Alabama
  • Tom Cartmell – Wagstaff & Cartmell, L LP; Kansas City, Missouri
  • Kirk Goza & Brad Honnold – Goza & Honnold, LLC; Overland Park, Kansas
  • John Fiske – Baron & Budd, PC – San Diego, California
  • Rahul Ravipudi – Panish Shea & Boyle LLP; Los Angeles, California
  • Khaldoun Baghdadi – Walkup, Melodia, Kelly & Schoenberger; San Francisco, California

“As a result of the vaping epidemic, NVMI was forced to hire additional counselors to help meet the needs of its students suffering from nicotine addiction issues,” VanZandt said. “The District also continues to incur extensive costs to orchestrate outreach about the risks of vaping and nicotine addiction, to enforce restrictions to limit vaping in school and to develop and carry out procedures to collect and dispose of vape products among students.”

North Valley Military Institute is a public college preparatory school in Sun Valley, California, that serves more than 600 students. Its mission is to develop leaders of character by providing a rigorous seven-year college preparatory program to promote excellence in the four pillars of academics, leadership, citizenship and athletics.

Among the complaints brought by NVMI, the lawsuit asserts that despite having a limited budget and limited resources, NVMI has conducted educational workshops for parents and students about the danger of vaping, partnered with outside agencies and law enforcement to help students understand the dangers of vaping, posted signage throughout its campus, arranged for guest speakers on the topic of vaping, implemented peer mentoring programs, and implemented a robust counseling program to address the youth vaping epidemic in its school. These efforts have required significant diversion of time and resources and resulted in significant interruptions in the school’s mission of educating its students.

NVMI joins dozens of other school districts around the country who have filed lawsuits against JUUL related to the significant impact JUUL’s conduct has caused to schools and the educational process.

The complaint was filed on behalf of the North Valley Military Institute in the Superior Court of the State of California, County of Los Angeles.

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