Bay City, Michigan’s Board of Education is paving the way for Bay City Public Schools to sue vape giant JUUL for marketing its nicotine-containing products to youth, forcing schools in the district to redirect funds and resources to deal with vaping in their facilities and treat nicotine-addicted kids. The school district joins dozens of other schools across the country that have filed similar lawsuits against JUUL.
The lawsuit accuses JUUL of luring teens to its products with fruit- and candy-flavored e-liquids and using social media influencers popular with teens to promote their products. JUUL and other vape companies have also designed their vape devices to be small enough to hide in a hand or pocket and to look like flash drives. The vape company is also accused of not adequately warning that its vapes contain nicotine, a highly addictive chemical. Some vapes contain as much nicotine as a pack of cigarettes.
School districts are seeking money to cover technology such as vape detectors in bathrooms to alert faculty and staff when a student tries to sneak in a vape. Funds could also be used to pay for additional staff to supervise students or counselors to deal with the students addicted to nicotine. Money would also help schools raise awareness among students about the dangers of vaping.
In February, the state of Michigan joined other states across the country to investigate JUUL’s marketing practices and whether the company purposely targeted youth.
Beasley Allen lawyers Joseph VanZandt and Sydney Everett, together with Mass Torts Section Head Andy Birchfield, are currently representing several individuals who are suing the top U.S. vape maker JUUL for the negative impact its products have had on their lives. Recognizing the critical threat to young people ensnared by nicotine addiction, and its effect on our nation’s educational system, our firm has also joined other nationally recognized law firms to represent school districts and public entities across the country in the fight to stop the school vaping crisis.