A new generation of nicotine addicts has erupted through shrewd and aggressive social media campaigns, a clever and easily disguisable product design, and other business strategies that targeted U.S. teens and children. Among the leaders in the vaping industry is JUUL, whose products became so popular among kids, they began referring to vaping as “juuling.” The resulting epidemic left schools and school systems struggling to deal with the costs – in money, time and resources – of addressing the needs of young people addicted to nicotine. Beasley Allen is a leader in litigation against JUUL. Recognizing the critical threat to young people ensnared by nicotine addiction, and its effect on our nation’s educational system, our firm is joining other nationally recognized law firms to represent school districts and public entities in the fight to stop the school vaping crisis. “The courtroom is the one place corporations and all of their power and all of their money cannot influence,” says Beasley Allen lawyer Andy Birchfield.
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