Jimmie Hale Mission in Birmingham, Ala., receives 2nd Wii gaming system during Beasley Allen Law Firm “Wii Give Back!” campaign
Beasley Allen’s Lauren Thompson, right, presents the Wii gaming system to Dr. Malissa Smitha, left, Agency Director of Jessie’s Place of the Jimmie Hale Mission.
MONTGOMERY, ALA. (February 25, 2010) – Putting its motto – “helping those who need it most” – into action, Beasley Allen Law Firm presented the Jimmie Hale Mission in Birmingham, Ala., the second gaming system in its year long “Wii Give Back” campaign.
The campaign will give one Wii gaming system to a deserving Alabama charity each month in 2010. The Wii is becoming popular as a therapeutic tool. The game console’s unique, motion-sensitive controller requires body movements similar to traditional therapy exercises, while engaging the brain and the imagination.
Established in 1944, today the Downtown Jimmie Hale Mission, Inc., is a Christian-based, nonprofit organization whose ministries include a homeless shelter for men, a shelter for women and children, recovery programs, learning centers and thrift stores. Jessie’s Place, the shelter for women and children, is a ministry of the Mission. The Mission plans to use the Wii gaming system at its Jessie’s Place location.
” We are so grateful to Beasley Allen for thinking of the women and children of Jessie’s Place.” Said Dr. Malissa Smitha, Agency Director of Jessie’s Place of the Jimmie Hale Mission. “The opportunity to have a Wii is incredible – certainly having something fun to do while being in a state of homelessness will help to lift spirits of both women and children. This will also be a great opportunity to provide a positive consequence for excellence in academic work and behavior.”
“The Wii Give Back program is a unique opportunity to reach a wide variety of people in need, throughout the state,” said Beasley Allen Managing Shareholder Tom Methvin. “The Wii gaming system helps charitable organizations provide a little bit of normalcy to the folks they serve, with recreational and social activities.”
In January, Beasley Allen presented a Wii to Harriet’s House in Demopolis, Ala. Harriet’s house provides emergency shelter services free of charge to women and their children who are victims of domestic violence. Past recipients of Wii systems in 2009 include Camp ASCCA, Adullum House, Brantwood Children’s Home and Common Ground Montgomery.
Charities from throughout the state, including Huntsville, Birmingham, Montgomery, Mobile and Dothan are eligible for the Wii Give Back program. Nominations will be accepted throughout the year on the firm’s Facebook page (www.facebook.com/beasleyallen) or by email at firstname.lastname@example.org.
About Jimmie Hale Mission
Downtown Jimmie Hale Mission, Inc. is a Christian-based, 501 (c)(3) charitable organization that does not receive United Way funding. What started as a storefront chapel has grown to include a shelter for homeless men, Bible-based, 12-step recovery programs, fundraising thrift stores, learning centers for education remediation and career readiness, and a shelter for homeless women and children called Jessie’s Place. For more information, contact our business office at (205) 323-5878 or visit us on the web at www.jimmiehalemission.com.