MONTGOMERY, ALA. (February 16, 2010) – Putting its motto – “helping those who need it most” – into action, Beasley Allen Law Firm announced the Jimmie Hale Mission in Birmingham, Ala., as the second organization selected as a recipient in its year long “Wii Give Back” campaign.

The campaign will give one Wii gaming system to a deserving Alabama charity each month in 2010. The Wii is becoming popular as a therapeutic tool. The game console’s unique, motion-sensitive controller requires body movements similar to traditional therapy exercises, while engaging the brain and the imagination.

Established in 1944, today the Downtown Jimmie Hale Mission, Inc., is a Christian-based, nonprofit organization whose ministries include a homeless shelter for men, a shelter for women and children, recovery programs, learning centers and thrift stores. Jessie’s Place is a ministry of the Mission. The Mission plans to use the Wii gaming system at its Jessie’s Place location.

“The Wii Give Back program is a unique opportunity to reach a wide variety of people in need, throughout the state,” said Beasley Allen Managing Shareholder Tom Methvin. “The Wii gaming system helps charitable organizations provide a little bit of normalcy to the folks they serve, with recreational and social activities.”

In January, Beasley Allen presented a Wii to Harriet’s House in Demopolis, Ala. Harriet’s house provides emergency shelter services free of charge to women and their children who are victims of domestic violence. Past recipients of Wii systems in 2009 include Camp ASCCA, Adullum House, Brantwood Children’s Home and Common Ground Montgomery.

Charities from throughout the state, including Huntsville, Birmingham, Montgomery, Mobile and Dothan are eligible for the Wii Give Back program. Nominations will be accepted throughout the year on the firm’s Facebook page ( or by email at

About Jimmie Hale Mission
Since 1944, The Jimmie Hale Mission has been a shelter for the homeless, a rest stop for the weary, a feeding station for the hungry and a sanctuary for the hurting. For many, the Mission has not been their last stop, but the first step toward a changed life. The Jimmie Hale Mission operates facilities including Jessie’s Place, an intermediate shelter for women and children; Royal Pines Center, a rural recovery program for men; Mission Possible Bargain Centers, fundraising thrift stores; Stewart Learning Centers for education remediation and employment readiness; and Shepura Men’s Center, which includes 160 beds, a chapel and dining hall. For more information, visit

About Beasley Allen Law Firm
Headquartered in Montgomery, Alabama, Beasley Allen is comprised of 42 attorneys and 200 support staff. Beasley Allen is a proud sponsor of many great charities and has donated over $1,000,000 in the past three years. For more information about our firm, please visit our website at

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