The Build-A-Bear Workshop has announced a voluntary safety recall on its Colorful Hearts Teddy. The company says certain production runs of the bear may have used sub-standard fabric that can tear around the toy’s eye. This may result in the eye falling out of the bear and poses a potential choking hazard.

The Colorful Hearts Teddy was sold April 2011 to December 2011. As the name suggests, the stuffed teddy bear is printed all over with multi-colored hearts. This toy is model number 017107.

Consumers are advised to stop using the Colorful Hearts Teddy and return it to a local Build-A-Bear Workshop store, where it can be exchanged for a coupon for any available animal of choice from the store.

For more information, call Build-A-Bear Workshop toll-free at 1-866-236-5683 between 8 a.m. and 8 p.m. CT Monday through Friday; 9 a.m.-6 p.m. CT Saturday or 10 a.m.-4 p.m. CT Sunday. You may also visit them online at www.buildabear.com.