Beasley Allen presents sixth winner of Wii Give Back campaign

posted on:
June 24, 2010

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STAFF

City of Greensboro Recreational Department receives 6th Wii gaming system during Beasley Allen Law Firm “Wii Give Back!” campaign

Wii Give Back! City of Greensboro 4136 Beasley Allen presents sixth winner of Wii Give Back campaignPictured, Greensboro Mayor Pro-Tem Johnny M. Davis accepts the Wii on behalf of the City from Beasley Allen public relations coordinator Helen Taylor.

MONTGOMERY, ALA. (June 24, 2010) – Beasley Allen Law Firm presented the City of Greensboro, Ala., Recreational Department with a Wii gaming system Wednesday, June 23, 2010. The City was selected as the sixth recipient in the firm’s yearlong “Wii Give Back!” campaign. The City plans to use the Wii at its recently renovated Recreational Center, which is open to all members of the community for activities and events. People of all ages can enjoy the facility. The center hosts after-school activities, and during the summer months provides a safe place for youngsters to gather.

“We are excited to incorporate the Wii, which is something that the young people in our community are excited about, into our program at the Greensboro Recreational Center (GRC),” Johnnie B. Washington, Mayor of Greensboro, said. “The active nature of the games you can play on the Wii encourages kids to move around and get some exercise, but in a fun way. They enjoy playing a video game without even realizing they’re also getting a workout.”

The Wii is becoming a popular therapeutic tool, useful in both physical therapy / rehabilitation. The Wii also helps people of all ages to improve their physical fitness by combining engaging video games with physical motion using a unique hand-held controller. The Wii gets gamers off the sofa and into motion. In fact, the Wii is a central part of a pilot program in Alabama called the Wee Can Fight Obesity Partnership, which aims to fight childhood obesity. The Wii also has been endorsed by the American Heart Association as a tool to encourage sedentary Americans to take the first step toward fitness.

“We are pleased to partner with the City of Greensboro to encourage physical fitness among its youth by using the Wii gaming system,” said Tom Methvin, Beasley Allen managing shareholder. “Promoting exercise to fight childhood obesity is an important mission, and the Wii takes something kids like to do anyway – playing video games – and turns it into a tool the community can use.”

Beasley Allen established the Wii Give Back campaign after donating two Wii gaming systems to rehabilitation programs in Alabama last fall. The effort was so well-received that Beasley Allen expanded the program to provide a Wii gaming system to a deserving Alabama charity each month in 2010.

Past recipients of Wii systems in 2009 and 2010 include the CARE House, James M. Barrie Center, Jimmie Hale Mission, Harriet’s House, Camp ASCCA, Brantwood Children’s Home and Common Ground Montgomery.

Charities from throughout the state, including Huntsville, Birmingham, Montgomery, Mobile and Dothan are eligible for the Wii Give Back program. Nominations will be accepted throughout the year on the firm’s Facebook page (www.facebook.com/beasleyallen) or by email at public.relations@beasleyallen.com.

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