Lance began his legal career with Beasley Allen in 1997, focusing his practice in the area of consumer fraud litigation. He handles actions brought by individuals who have been victimized by finance and insurance companies within the financing industry. Some of these cases include lender liability causes of action known as “loan flipping,” “insurance packing,” “yield spread premium” and “equity theft.” Additionally, Lance represents life insurance policyholders who have been victims of the “vanishing premium” scam.

Lance was a member of the trial team in a landmark case involving a door to door sales and finance scam, which resulted in a verdict of $581 million. As a result of this litigation, the finance company quit these type of activities in the state of Alabama. Also, Lance has assisted clients in obtaining Multi-Million dollar settlements and influenced corporations to correct their predatory lending practices.

Lance has authored publications on consumer fraud litigation and has been a guest speaker on consumer fraud litigation at both the state and national levels, including a lecture for the National Consumer Law Center. Lance also serves on the Board of Governors for the Alabama Trial Lawyers Association.